The free app [iTunes link], created by ad agency Crispin, Porter + Bogusky, uses an audio analyzer to detect a song's beats per minute and energy level. The agency worked with choreographer Troy Kirby on getting the moves down right.
I can attest that the technology works pretty well. It faithfully interpreted both Led Zeppelin's "Dancing Days" and LCD Soundsystem's "Disco Infiltrator" in a rigorous test. A rep for the agency says the app, which got no promotion, has already received 10,000 downloads. Apparently, a lot of people have decided that there's room on their iPad for a Jell-O app.
This story originally published on Mashable here.
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